Photo Source : wsj.com
On May 21, 2025, OpenAI announced the $6.5 billion acquisition of io, an AI hardware startup founded by Jony Ive, the legendary designer behind Apple’s most iconic products. This collaboration marks OpenAI’s bold entry into consumer AI devices, aiming to redefine human-AI interaction with screenless, ambient AI technology.
Jony Ive’s Legacy at Apple
Jony Ive joined Apple in 1992 and played a pivotal role in shaping the company’s design philosophy. Under his leadership, Apple introduced revolutionary products like the iMac (1998), iPod (2001), iPhone (2007), iPad (2010), and Apple Watch (2015). His minimalist, user-centric approach transformed Apple into a global design powerhouse. After leaving Apple in 2019, Ive founded LoveFrom, a design studio that collaborated with brands like Ferrari and Airbnb.
The OpenAI Collaboration: What’s Next?
With OpenAI’s acquisition of io, Ive will oversee the design of AI-powered consumer devices, focusing on intuitive, human-friendly interactions. OpenAI CEO Sam Altman has hinted that their first product will be “the coolest piece of technology the world will have ever seen”.
Reports suggest the device will be screenless, wearable, and function as an AI companion, seamlessly integrating into daily life. This aligns with the growing trend of ambient computing, where AI assistants proactively assist users without requiring manual input.
Future Impact: AI Beyond Smartphones
OpenAI’s move into hardware signals a shift away from traditional smartphones and screens. If successful, this device could challenge the dominance of Apple and Google in the consumer tech space. The first prototype is expected to debut in 2026, with mass production slated for 2027.
As AI continues to evolve, OpenAI and Jony Ive’s collaboration could reshape how humans interact with technology, making AI more accessible, intuitive, and seamlessly integrated into everyday life.
