Photo source: business-standard.com
Lava is making a strong comeback in the Indian smartphone market with the launch of its highly anticipated Play Ultra 5G. Aimed at young gamers and performance seekers, the phone is designed to combine power, speed, and style at a price that won’t break the bank.
The smartphone will be officially launched on August 20, 2025, and will be sold exclusively through Amazon India. A dedicated Amazon microsite is already live, allowing customers to stay updated and register interest. This online-first strategy shows Lava’s focus on targeting the digital generation that shops and discovers products primarily online.
One of the biggest highlights is that the Play Ultra 5G will ship with the latest Android 15 OS out of the box, giving users a clean, updated interface and long-term software support. This is a rare offering in the under-₹20,000 segment, making the phone stand out from its rivals.
On the performance front, the device is powered by the MediaTek Dimensity 7300 chipset, paired with UFS 3.1 storage, ensuring smooth multitasking, quick loading, and lag-free gaming. Benchmarks suggest an impressive score of over 700,000 on AnTuTu, confirming its gaming-first positioning. To further enhance visuals, the Play Ultra 5G features a 6.67-inch FHD+ AMOLED display with a 120Hz refresh rate and 1,000 nits brightness, offering sharp, fluid, and immersive experiences.
For gamers, Lava has packed features like Game Boost mode, dual stereo speakers, dual noise-cancelling microphones, and even a 3.5mm headphone jack—a rarity these days but still appreciated by serious players. Powering it all is a 5,000mAh battery with 33W fast charging, ensuring hours of uninterrupted play. On the camera side, the phone includes a 64MP AI Matrix Camera, expected to use a Sony sensor, making it a solid all-rounder beyond gaming.
With an expected price range of ₹15,000–₹20,000, the Lava Play Ultra 5G is set to challenge brands like Poco, iQOO, and Realme in the gaming smartphone category. By blending cutting-edge Android 15 software, gamer-centric features, and premium design, Lava is clearly stepping up its game.
The Play Ultra 5G is not just a phone—it’s Lava’s bold statement that Indian brands can deliver world-class, performance-driven smartphones at accessible prices.
