
Apple has officially launched its much-awaited iPhone 17 lineup on September 9, 2025, bringing the biggest design refresh in years. The new family includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Pre-orders begin on September 12, with sales in India starting from September 19 through Apple’s official online store, Apple retail outlets, and major e-commerce platforms like Flipkart and Amazon.
iPhone 17 – Now Smarter and Brighter
The standard iPhone 17 features a 6.3-inch OLED display with 120Hz ProMotion technology and a peak brightness of 3,000 nits, making it one of the brightest iPhones yet. Powered by the A19 chip built on 3nm technology, it offers faster performance and improved efficiency. The dual rear camera setup now consists of two 48MP sensors for main and ultra-wide shots, while the 18MP front camera supports Center Stage for better video calls and selfies.
iPhone 17 Air – Ultra-Thin Innovation
Replacing the Plus model, Apple has introduced the iPhone 17 Air, its thinnest iPhone ever at just 5.6mm thickness. Made with a titanium frame, the Air is designed for those who prefer portability without compromising power. It runs on the A19 Pro chip and comes with premium features, making it a stylish choice for professionals and young buyers in India.
iPhone 17 Pro & Pro Max – For Power Users

For tech enthusiasts and content creators, the iPhone 17 Pro and Pro Max bring the A19 Pro processor, advanced cooling with a vapor chamber, and a triple 48MP camera system including a telephoto lens offering up to 8x optical zoom. These models also support Wi-Fi 7 and Bluetooth 6 for faster connectivity.
Pricing in India
- iPhone 17: Starting around ₹79,900
- iPhone 17 Air: Around ₹99,900
- iPhone 17 Pro: Around ₹1,29,900
- iPhone 17 Pro Max: Around ₹1,39,900
For Indian buyers, the iPhone 17 series offers a mix of cutting-edge performance, premium design, and advanced cameras. Whether you are a casual user or a professional creator, there is a model tailored for every need. With strong pricing in India, Apple aims to expand its market share in the premium smartphone category.