Apple products are witnessing notable price cuts in India as the festive sale season gains momentum. From iPhones to MacBooks, discounts are appearing both on official platforms and e-commerce giants like Flipkart and Amazon — offering buyers a rare chance to own premium Apple devices at more affordable prices.
iPhones Lead the Price Drop Wave
The most significant price reductions are seen across the iPhone 16 lineup. Following the launch of the iPhone 17 series, Apple officially lowered the prices of the iPhone 16 and iPhone 16 Plus by nearly ₹10,000. The base iPhone 16 (128 GB) now starts at around ₹69,900, marking a considerable drop from its initial price.
Online retailers have gone even further during festive sales. On Flipkart’s Big Billion Days, the iPhone 16 Pro was listed at ₹69,999, down from its ₹1,19,900 launch price — one of the steepest iPhone discounts of the year. Bank offers and exchange bonuses pushed the effective price even lower for many buyers. In some cases, the iPhone 16 was available for as low as ₹51,999, while the older iPhone 15 dropped below ₹47,000, representing savings of more than ₹20,000.
MacBooks and Other Apple Devices Also Get Cheaper
Price cuts aren’t limited to iPhones. The MacBook Air (M4) recently received a discount of about ₹18,000 at Vijay Sales, adding to Apple’s festive-season markdowns. While MacBook deals tend to be less frequent, buyers are still finding solid value through select retail and online promotions.
Apple’s official store and authorized partners have also rolled out limited-time festive offers across iPads, Apple Watches, and AirPods, with savings up to ₹10,000 depending on the model and location.
What’s Behind the Discounts?
The markdowns are driven by a mix of factors — the launch of new iPhone models, competitive festival pricing, inventory clearance by retailers, and mounting competition in India’s premium smartphone market.
Buying Smart
Consumers should verify total pricing (including bank cashback and exchange value), compare warranties between Apple’s official store and online sellers, and time their purchases carefully — as the best deals often surface during the first hours of major sale events.
