Photo source : androidcentral.com
In a sharp and cheeky new teaser, Google has fired shots at Apple while promoting its much-anticipated Pixel 10, slated for launch on August 20, 2025. The 30-second video ad cleverly mocks Apple’s slow rollout of AI features, specifically calling out the delay in launching the revamped Siri, initially announced over a year ago.
The teaser opens with a sarcastic voiceover that says,
“If you buy a new phone because of a feature that’s coming soon… but it’s been coming soon for a full year… you could change your definition of ‘soon’… or you could just… change your phone.”
This clear jab at Apple’s lagging AI upgrades sets the tone for the rest of the teaser. The closing tagline, “Get outside your comfort phone”, urges users to rethink their loyalty to brands that fail to deliver on time. The ad ends with a prompt to “Ask more of your phone,” positioning the Pixel 10, powered by Gemini AI, as a smarter and more dependable alternative.
Adding another layer of subtext, the teaser uses an instrumental remix of Dr. Dre’s “The Next Episode”—a possible reference to Apple’s ownership of Beats by Dre—making the dig all the more personal and precise.
This marketing move comes just weeks ahead of Apple’s expected iPhone 17 announcement, adding fuel to the competitive fire. Google is clearly trying to win over users frustrated with Apple’s “coming soon” promises, especially around AI and voice assistant features.
From the ad’s slick production to its subtle sarcasm, this teaser isn’t just about promoting a product—it’s about planting doubt in the minds of current iPhone users. It cleverly reframes the conversation around innovation timelines and reliability, pushing the Pixel 10 as not just another Android device, but the smarter choice right now.
As anticipation builds, one thing’s clear: Google is playing bold this year, and the Pixel 10 isn’t just coming—it’s coming for Apple.
